When creating a logo for your business, there are a few important things to keep in mind so that you end up with a final product that works for you and your company. Many people have fallen victim to some common logo design mistakes, and in the end it hurts their company’s image. By learning about these mistakes, you will be able to easily avoid them and end up with a logo that is aesthetically pleasing and effective at representing your business.
Mistake 1: Using a complicated design
Simplicity is your friend when it comes to logo design. Arguably, one of the best logos out there is Nike’s “Swoosh” design, and all it consists of is a simple check mark. When you’re designing a logo, it’s imperative to remember that less is more. You want something that’s instantly recognizable and that won’t distract from the canvas that it’s displayed on. Nike’s logo can easily be plastered on any sign, shirt, cup, shoe, etc. and still look great. Plus, it can be featured in any color.
Mistake 2: Relying too much on color
Speaking of color, it’s important to remember that it can’t be the centerpiece of your design. This is especially true for a clothing company- if your logo is one color, it will be hard to put it on clothes that are a different color if those two shades don’t match. And since your logo will likely be displayed in black and white at some point, it won’t look nearly as powerful if you centered the design on a certain color scheme. If you use color as an accent instead of a baseline, you will be much better off.
Mistake 3: Not being unique
A lot of companies tend to follow trends instead of creating something that’s unique. If you do this, your logo will end up blending in with others and is therefore not bringing attention to your specific brand. Unoriginality is a situation that you want to avoid at all costs when it comes to logo design- it makes you look more like a knockoff instead of an original concept that provides better service and a superior product. So instead of being a trend follower, be a trend setter and create something that looks totally different than anything else that’s out there right now. It will definitely get noticed and you’ll watch your bottom line soar.
Mistake 4: Using stock images
Speaking of unoriginality, nothing can kill the public’s opinion of your business faster than using an image for your logo that’s copy-pasted from some corner of the internet. The fact of the matter is that this looks unprofessional and doesn’t do a lot for your credibility. After all, if you can’t even come up with something original for your logo, how will you be able to do anything new for your customers with your product or service? Using stock images may be cheaper and easier than creating something novel, but your logo is far too important to risk being unoriginal.